Merijn van Buuren’s Post

View profile for Merijn van Buuren

Event tech consulting for B2B events | Founder @ Event Mender | Co-Host @ Ctrl+Alt+Event

Event organizers tend to glue virtual attendees to their screen. Here’s why that’s a mistake. (And what you can do to fix it) Crammed agendas create content overlead, which leads to: 🚫 Lower engagement 🚫 Higher drop-off-rate 🚫 Less watch time 🚫 Lower session rating Here’s how to fix it: ✅ Add sufficient breaks to your event ✅ Have a zone-out lounge with music only ✅ Include exercise sessions to get up from your screen ✅ Let attendees participate by speaking, looking at their camera instead of a screen How do you make sure attendees aren’t glued to their screen? *** #eventprofs #eventindiustry #engagement #contentoverload

Ella Glasgow

I make your virtual events TIGHT💪 | Audience engagement strategy that’s deeper than a poll 🙌 | Virtual presentation training for individuals & teams 🎥 |✨Virtual & Hybrid Event Production That Elevates Your Brand

1y

Say it again for the people at the top🗣 What Andrew said is very true. People do binge watch for hours because of the entertaining nature of what they’re watching. Which could also be something they are also learning (thanks Discovery Channel). And here’s the important addition to that which ties into something you, Merijn, and I strongly believe in: breaks! Yes, it’s true people watch for hours, but no one sits for hours without once or thrice hitting pause to: grab a snack, stretch their legs, go potty, etc. And once on that break, they expect not to miss any goodness while they’re away. Organizers often forget THIS part when planning virtual events. Moral of the story: don’t make your attendees do a pee pee dance tryin not to miss the important good stuff😉

Andrew Roby - Event Planner

Saving Your Event from being a Fyre Festival | Building Creative Events With Your Audience In Mind | Posts About The Process

1y

All of these are really good. I like to make things interactive. While I don't think the problem is in being glued to the screen, I do see the problem being what you are forcing them to watch. People binge TV shows for hours. Why? Because they are entertaining and good. They can do the same thing for a great virtual event.

Andrew Fowler

Video Content Producer, helping businesses and event managers use video to promote, capture, showcase, and market their events, products and services.

1y

Some awesome advice here Merijn.

Florian Kühne

Founder of Sweap - Building Event Tech for the future

1y

You nailed it, Merijn! From time to time, I give the advice „less is more. “ Do you really need 10 sessions, an all-day-long event, etc? Or is there a way to bring this down to two killer sessions that do the job for your target audience?

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